Associate Creative Director, Fenty Beauty by Rihanna Kendo Brands, Inc. Mar 2019 – Present 9 months. Share Fenty … Contact 174 Hudson Street, 5th Floor New York, NY 10013 +1 (646) 854 2652 info@matteprojects.com Rihanna’s Fenty fashion label opens for business in Paris The pop star is the first woman to start a new brand from scratch at LVMH Published on May 23, 2019. OM provided strategy and design, from concept to execution. Fenty’s explosive launch took place during a period of time unquestionably important to the makeup and fashion industry — New York Fashion Week. The Maze – the core logo – is inspired by traditional monograms that interlace every character of a name. Our process aims to unearth and communicate the intangible essence of a brand that people fall in love with. GATES Creative Agency | 437 followers on LinkedIn. Creative Concepting and Ideation. Explore the packaging and product branding, Commission design the identity for Rihanna's fashion label FENTYwords by Leanne Cloudsdale. Double Cream offers a calmer, more classical colour to sit against garments on labelling and tags. Assisted in the production of photography for a variety of agency's accounts. Generative Visuals by The Mill. At FENTY, we believe in the singularity of our employees and advocate a humanist approach that resonates with our core values. Boxing Day saw the launch of Mattemoiselle, a well-placed treat on the shelves for shoppers already at their local Sephora stores during their ritual December 26th shopping trips. The launch … Pick up and go like Rihanna with your favorite Fenty … The brand’s trademark product, Pro Filt’r, a soft-matte long-wear foundation, was made in a boundary-breaking range of 40 shades — reflecting their recognition of the beauty industry’s disregard to cater to customers of all races and ethnicities. We create brand identity, graphic design, and art direction for the industries of fashion, art, culture, and commerce. Fenty’s unique combination of using makeup experts, diverse models, and real people from all orientations and ethnicities as their product evangelists resulted in a never-before seen buzz in the beauty industry. Not only did Fenty preach for inclusivity through their product line, but they practiced it in their advertising and social media engagement — especially visible in their Twitter and Instagram growth strategies. We got you. A special edit of Grilli Type's GT America, above, was published by the foundry for the project, featuring a reversed N as part of the standard character sets. Fenty continued their explosive momentum through strategically-timed product launches — the Galaxy collection, a futuristic series of lip and eye products, made their appearance just in time for holiday seasons, and fans all over the world posted photos of them receiving their products as gifts from family and friends. In its two-year R&D process, Fenty Beauty observed this gap, assessed it, and provided a targeted solution — beauty for all. For more information or questions, please contact Fenty Beauty + Fenty Skin Customer Service via email (customerservice@fentybeauty… Activations were a large part of my work with Kamp Grizzly. The strong geometric forms of F E N T Y create an icon that resembles many things from circuitry to a greek key. Typically, monograms have always been an integral communication tool for luxury brands and Commission Studio wanted to develop a contemporary version that could be used throughout the Fenty collection. FENTY BEAUTY, IN-STORE SHOP IN SHOP, U.K. MARKET — GATES CREATIVE AGENCY. We used a special adaptation of the Grilli typeface GT America Compressed Light for the brand typeface with the ‘N’s reversed as part of the standard character set. Enormous Creative is a NY Creative Agency with expertise in marketing, advertising, public relations, SEO, graphic design, web development & production GATES is a creative agency in NYC specializing in Beauty, Fashion & Retail. 3. She broke into the fashion world in 2014 as the Creative Director/Brand Ambassador for Puma. It successfully reels us in, like a news ticker of headlines reporting on Rihanna’s constantly evolving universe. Across the packaging the logos were applied with gold foil and a 3D sculpted diamond emboss to give that luxe feel”, Building a brand with unisex appeal was something Rihanna felt very strongly about and is reflected in her bold choice of colourway. At first glance it could be a QR code, electronic circuitry, a Chinese character, or a Greek key – what makes ‘The Maze’ unique is how it manages to be modern and familiar at the same time. Discover the universe of FENTY and latest monthly releases of luxury fashion by Robyn Rihanna Fenty - ready to wear, accessories, sunglasses, fashion jewelry. Put your customers at the center of your brand. Within four days, the Fenty Beauty Instagram account had already amassed 1.4 million followers. Fenty’s Playground invited Rihanna’s navy of fans and influencers to join her in an electrifying live immersive experience to produce the beauty film together, and in real-time. Research company Slice has announced the company is on track to outsell competitors Kylie Cosmetics, KKW Beauty, and high-performing Sephora brand Kat Von D. Considering Kylie Cosmetics has revealed their performance to be $420 million in sales, and Kat Von D owner LVMH Moët Hennessy Louis Vuitton has singled out the brand to be one of their highest performing, it’s inevitable that Fenty’s success, within a 6 month time period, is of massive proportions. Who We Are— GATES is led by instinct and informed by strategy. Here’s What I Learned, Give Nike Credit For Paying Colin Kaepernick, But That’s It, How to use Google Trends to evaluate your startup idea market, Acquisition, Growth Hacking and Paid Performance Walk into a Bar. The numbers don’t lie. You can also contact Fenty Beauty + Fenty Skin Customer Service to track your order. Based in NYC, headed by a creative … GATES Creative Agency — New York, NY — Beauty, Fashion and Retail. The Dangers of Outsourcing Your Web Content, I Refused to Grow an Email List, Just Like You. Founded with an ambition to create beautiful and intelligent design, our work is realised across print, packaging, editorial, advertising, and digital media. No detail was overlooked throughout the branding – the security tag on the garment tickets features the box monogram. Product. Contextualising Rihanna isn’t easy – which meant the role of creating the branding for her first fashion house had to be handled by the experts. Barbadian superstar Rihanna’s eponymous cosmetics brand Fenty Beauty has been at the forefront of the cosmetics industry since its launch in September of 2017. A look at our latest projects within the content, creative and broadcast realm, featuring @makeupforevermea for their Rouge Artist campaign, TB Monogram Landscapes for @burberry, Sephora Land 2020 for @sephoramiddleeast and Advanced Night Repair for @esteelauder. Creative Partners. ‘The Maze’ logo was a fresh interpretation of this and includes every letter of the brand name. Not sure which Fenty Beauty foundation shade to try? Following on from the overwhelming international success of Fenty Beauty, part of Rihanna’s manifesto for her new clothing line was to inspire, empower, clash and include. This takeaway doesn’t only apply to those engaged in beauty marketing — but is rather a universal truth. Commission Studio worked closely with the artist herself throughout every stage of the development process, alongside her trusted Fenty insiders and the strategy team from LVMH. The logo ticker – referenced from constantly moving news tickers – features throughout fenty.com and is adapted into call-to-action buttons, release announcements, and category headers across the site as well as the packaging and labelling. Fenty Beauty’s collection of travel-size beauty products and travel beauty accessories includes many of Rihanna’s own personal faves for staying photoready on the road. The logotype is often used in isolation across product details, from zippers to cap branding. A static, formulaic approach to the branding design would never have worked for the chameleonic queen of self-innovation – the first woman ever to launch a fashion maison with the world’s leading luxury conglomerate. The line expanded rapidly, seeing the holiday-season launch of Fenty’s “Galaxy Collection” featuring the brand’s first eye-shadow palette, and the Boxing Day launch of 14 shades of “Mattemoiselle” lipsticks. we partner with your in-house creative and marketing teams by providing the creative framework and direction to build the best brand possible. Built upon a “beauty for all” perspective, Fenty’s promise of inclusivity to customers of all skin tones was met with open arms. Commission is a London based design and branding consultancy owned and led by Creative Directors David McFarline and Christopher Moorby. Yet what made it special was its blend of content — reviews and testimonies from some of the beauty industry’s most respected influencers (many of women of colour, Fenty’s targeted audience), gorgeous shots of the products to display their inclusive range, and reposts from customers wearing and using the product on themselves. Client: adidas, Stance/Fenty. By Trace William Cowen. ASAP Rocky's AWGE Creative Agency Links With Amina Muaddi for New Collaboration. B-Reel is an independent creative agency that makes brands interesting to use & interesting to talk about. a portfolio of past and present design collaborations across, FentyLVMH Möet Hennessy Louis VuittonRimowaClos19Thélios& Other StoriesDKNYLe ChameauLéon BaraFranklinTillEspelmaChāmpo HaircareAlpha ShadowsConditionInstitute / Nathaniel BrownJ Hill's StandardKennedy MagazineSeveral; ServicesOld Spike RoasteryVolcano Coffee WorksHølteBrodie NeillAmbra MeddaIt’s Nice That. This is what we strive to give our clients at Commission. “I never could have anticipated the emotional connection that women are having with the products and the brand as a whole,” Rihanna told Time, “Some are finding their shade of foundation for the first time, getting emotional at the counter. While most beauty brands have a 1% fan engagement on average, Fenty Beauty’s Instagram account was able to reach 10.41%, and generated almost 80K influential posts within the first month. Squat New York is a full-service, digitally-driven creative agency, specializing in brand strategy, development and design solutions. CLIENT / FENTY BEAUTY PROJECT / IN-STORE SHOP IN SHOP, U.K. MARKET AGENCY / GATES CREATIVE AGENCY CREATIVE … Working closely with artistic director Robyn Rihanna Fenty and her creative team at LVMH, Commission designed the visual identity for her eponymous fashion house FENTY. Fenty, by comparison, used the strategy of marketing itself as a cosmetics label filling the needs of most everyone from the outset. Naturally upon Fenty’s successful launch, many beauty brands began to similarly announce their offerings for people of color. … The cruelty-free, vegan line of products burst into the beauty scene with immense popularity, and was sold out of partnering stores Sephora and Harvey Nichols, as well as the brand’s official website, within hours. The beauty industry has a history of a lack of inclusive representation. Customers want to feel a real connection, a personable one that they can identify with. Fenty Breaking conventions of luxury fashion, the Rihanna way. Above, the core logo, as featured on fenty.com. When the eyes of the world were … Creative Agency: Kamp Grizzly. At every virtual touchpoint, the branding had to work hard to ensure these non-negotiables were accurately conveyed and offered consumers a sense of Rihanna’s reputation as a modern-day game-changing boundary pusher. From our creative process to our teams, we believe in creating the … Founded by creative directors David McFarline and Christopher Moorby, Commission Studio have a heavyweight portfolio of luxury clients and were the masterminds behind the recent rebranding of the German luggage powerhouse RIMOWA. Fenty’s explosive launch took place during a period of time unquestionably important to the makeup and fashion industry — New York Fashion Week. To discuss potential future commissions, please contact us at: [email protected], Skype commission_studioEmail [email protected]Social @commission.studio. The supercut was used as an official promotion by Savage X Fenty … MAY 4TH 2020. ALL of your customers. Thanks to our foundation shade finder quiz, it’s never been easier to compare foundation shades and find your perfect Pro Filt’r foundation … Rihanna continued the trend by going on a European launch tour, making appearances in brand launches in the fashionable cities of Madrid, Paris, and London that catapulted the brand on social media. FENTY.com official site. GATES Creative Agency | GATES is a New York creative agency specializing in beauty, fashion, and retail. We observe and we listen until we understand: only then do we immerse ourselves in the creative challenge. The cyan blue with an embossed ripple effect we’ve used across all the packaging is reminiscent of the colour and surface of the ocean around the island of Barbados, her home country.”. Shop all Fenty Beauty collections! mar 7, 2018 - client / fenty beauty project / in-store shop in shop, u.k. market agency / gates creative agency creative director / cecilia gates challenge / research, concept, design and partner with external manufacturer to produce and execute fenty beauty … Creative agency | Justified Studio We are a creative studio supporting our clients to self-disrupt, refocus and reposition. The lesson, however, is clear — if you don’t cater to your customers’ needs first, someone else will. Adaptations of every logo were made to accommodate many applications and manufacturing techniques, such as the outline logomark, above, etched in to glass. 1. #agency … Make authenticity your advertising focus. According to Newsweek, Fenty Beauty YouTube tutorials garnered over 132 million viewers, and its 2017. Everything is clean and modern – specifically designed to work well on small scale devices such as phone and tablets. Moorby remembered, “she explained to us that even though it was a high-end womenswear brand, she wanted to use a positive colour that anyone would be happy to wear – not just women. From its behaviour to its products; we believe every company has a story to tell and that design can be the most powerful way to tell it. The monogram – the F isolated from the logotype – features overlapping strokes inspired by Rihanna's own handwriting. The distinctive letter ‘F’ with the strokes overlapping references Rihanna’s own handwriting and the reverse ‘N’ is a legacy nod to the Fenty Beauty logo. FENTY Creative Contributor: Discover the work of Collage Artist Rosanna Webster. Perhaps the most interesting observation since Fenty’s launch one can note is the potential impact an innovative idea can make when it resonates with a large community of people, all while using digital as a medium to accelerate the strategy — is this the new generation of beauty? RESEARCH, CONCEPT, DESIGN AND PARTNER WITH EXTERNAL MANUFACTURER TO PRODUCE AND EXECUTE FENTY BEAUTY … Speaking about presenting ideas and mood boards to one of the most famous women in the world, Moorby explained how, “She was exceptionally positive, super attentive and very hands-on during every meeting. It engages, compels, and makes perfect sense. When the eyes of the world were searching for what’s next in style, Fenty capitalized on this focus and outpour of related content to execute one of the biggest launches in cosmetics history. Fenty is predicted to be retailing 80% online with no physical stores (aside from the occasional pop-up) and because of this, it was imperative for Commission to create a sense of drama on-screen and ceremony with the packaging. Popular companies even began to slowly reinvent their Instagram feeds in order to showcase their commitment to diversity, trying to catch up to Fenty’s impact. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. The uncentred, randomised logo positioning conveys a sense of movement and urgency. Fenty Beauty. We found her to be decisive and direct – she doesn’t say ‘no’ to anything because she believes it disrupts creative momentum.”, The consumer landscape is almost unrecognisable since LVMH launched their last fashion house Christian Lacroix in 1987, which meant adopting an entirely new approach. That’s something I will never get over.”. we handpick the best people in creative, copy, strategy, and … Describing the inspiration behind the design of an entirely new wordmark for the brand, McFarline said, “The new wordmark was drawn from scratch. The graphic branding needed to reflect the artistic director's complex style, creative vision, and progressive attitude across many digital and physical applications. LVMH approached London-based design agency Commission Studio to generate the identity for Fenty, a decidedly different, digital venture. We create unimaginably beautiful 360 experiences that change companies and inspire people. Our team executed all visual and creative … New, but familiar, The Maze aims to reflect the complexity of Rihanna's character. Below, the core colour palette of blue and double cream, was inspired by the pursuit to find a colour that would stand out, be gender neutral, and have a meaningful connection to Rihanna – the blue of Barbados. With a clear mission demonstrated both through their products and their marketing efforts, Fenty developed products solve their consumers painpoints, and simultaneously set them apart from other beauty brands who’d yet to innovate similarly. Founded by creative directors David McFarline and Christopher Moorby, Commission Studio … In 2017, Rihanna launched her Fenty Beauty line, which later named by Time Magazine as one of the best … Good design stands at the crossroads of function and beauty. Rihanna was inspired to create Fenty Beauty & Fenty Skin after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the … Commission designed a core logo and logotype and a series of supporting iterations for the brand to work across the vast array of touch points from digital applications to garments, products, and packaging. LVMH approached London-based design agency Commission Studio to generate the identity for Fenty, a decidedly different, digital venture. The journey to get there should be a revelatory and inspiring experience with strong relationships formed along the way. Experiential design agency Wildbytes transforms Rihanna’s fans into superstars in unforgettable immersive experience, Fenty’s Playground Never shy of breaking the rules, Rihanna launches her … Read more about Fenty’s digital performance here. Special thanks to Angelo Baque for support throughout and much love and gratitude to Luke Evans (as always) for bringing the work to life. Not shying away from leveraging her fame as an asset to social media strategy, Rihanna’s bolstering of the brand on her personal channels was an impressive start to Fenty’s success. FENTY BEAUTY, IN-STORE SHOP IN SHOP, U.K. MARKET — GATES CREATIVE AGENCY. Fenty Beauty by Rihanna was created with promise of inclusion for all women. Two most recent activations were the adidas “Bodega” Boost and Stance/Fenty in-store Rihanna experience. RESEARCH, CONCEPT, DESIGN AND PARTNER WITH EXTERNAL MANUFACTURER TO PRODUCE AND EXECUTE FENTY BEAUTY … Browse our foundation line, lip colors, and so much more. Customers in the digital age have the ability to recognize a brand’s genuine efforts in their advertising, be it through the use of online engagement, brand evangelists, or the use of advertising and creative efforts. The Fenty Beauty campaign is heavily reliant on digital marketing, with both the website and social media as platforms, which shows just how influential these channels can be.. Let’s have a look at the product range launched under Fenty …
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