Work from Home – Internet Marketing
Internet Marketing is one type of business many people around the world have chosen in their choice to work from home. This is my second post in this series. In my first Work from Home I listed many ways that people are choosing to work from home and leave the rat race behind them.
There are many things people can do to make money on the internet so the actual term Internet Marketing is broad. I am specifically referring here to selling products or services online.
I was first introduced to the idea of setting up a business online by the late Corey Rudl. For those of you who do not know who Corey was he was a Canadian born marketing strategist. He founded The Internet Marketing Center and was also an author, speaker and software producer.
He was tragically killed in a motor vehicle accident in 2005 at the tender age of 34. You can read more about Corey at Remember Corey. He was brilliant, vibrant, lots of fun and a really nice guy!
I was blessed to have known Corey and to have toured with him when he visited Australia teaching. At the time I was part of a company that promoted speakers.
Corey put together a course called “The Insider Secrets to Marketing Your Business on the Internet”. I know many people who followed his course and went on to have successful online businesses. I still refer to it from time to time. While many things on the internet change frequently the basics of marketing remain the same.
The top 10 marketing concepts that Corey taught were:
- Follow your passion
- Find a niche market
- Solve a problem
- Focus on benefits, not features
- Develop a strong USP (if you are not familiar with that term it is unique selling proposition)
- Provide information
- Include a call to action
- Test before you invest
- Automate, automate, automate
- Pursue multiple streams of income
The first three he tied together and taught his students to come up with a list of things they were passionate about then to find a niche market and a problem these people (potential customers) faced and to solve the problem. Of course you need to do your research and make sure other people are passionate about what you come up with.
Let’s look at Corey’s story and how he got started online as it is a great example. He was passionate about cars. His first product that he sold online was a book he wrote called “Car Secrets Revealed” . He targeted people who wanted to buy a car at $50 over dealer cost. He had started with a much broader target market but soon learned the value in being very specific about his niche and narrowing it down.
Corey taught that is was way better to find a niche market and study what products or services they are looking for and then provide it, instead of creating a product then trying to figure out who you are going to sell it to.
So what can you sell in your internet business if you work from home?
You can either sell products or services.
Work from Home and sell Products – they can be your own products that you create or other people’s products that you sell. If you chose to sell products then think about how you will deliver them.
Products that can be delivered online are simple as they reduce the need for stocking, packaging and shipping.
Things that you can deliver electronically are:
- Member only web sites
If you do decide to sell physical products that must be shipped then think about using a drop shipper so you do not have to handle the process.
Work from Home and sell Services – the list here is extensive and includes things like
- Computer consulting
- Data entry
- Graphic design
- Real Estate
- Mortgage broking
- Web design
I am sure you can think of many more to add to the list.
I have been involved with a couple of online businesses where we sold physical products that needed shipping. I do not want to do that again and much prefer to sell affiliate programs or services, but that is just my choice.
If you are contemplating working from home and are not sure what to do I hope I have given you some ideas. If you do work from home please let us know in the comments below what you do. Either way please leave a comment and if you found this post of value please share with your friends.
In my next part to this Work from Home series I will be discussing Affiliate Marketing.
All the best
P.S. If You Don’t Have a Step-By-Step Blueprint For Generating More Leads, Check This Out (Unless You Already Have Too Many)