Video in Business

by Sue

Why should you use video in business?  Video is the fastest growing segment online and video;

  • Increases engagement time
  • Deepens emotional connection
  • And gives you trust and credibility

In this video I share with you some uses and examples of how to use video in your business to increase your results and bottom line.

YouTube Preview Image

In addition to the examples I gave on the video other uses include:

  • Sale announcements
  • Business news
  • Fundraising
  • Staff/team updates
  • Promotions
  • And many others

Video is a more effective way of branding and increases customer retention.

I would love to hear what you think. Do you use video in your business now?

Please  share this post with your Twitter and FB friends by clicking on the share buttons. I appreciate you telling others.




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{ 78 comments… read them below or add one }

Josh from blackberry development September 15, 2011 at 5:16 PM

Sue, thanx for a nice post. Different media nowadays are integral part of any business. Especially video technologies. It’s always better to see once than to hear twice. So I complettely agree with you – video technologies are a great plus for business.

Reply

Sue September 17, 2011 at 1:07 PM

Josh thanks for your comment. I love that comment “it is always better to see once than hear twice” , that is so true.
We live in exciting times with the technology that is now available.

Have a great weekend.

Sue

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Peter September 16, 2011 at 6:01 PM

Thanks for this great post I really like it and it’s very helpful. I really like your blog because you post really great posts. Great video again. I will definitely share this with my friends thanks.
Peter recently posted..conference call tips

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Sue September 17, 2011 at 1:09 PM

Thanks for the nice feedback Peter. My goal is to add value with what I post. Thanks for sharing it.

Sue

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Linda G. Cox from multiple Sclerosis September 17, 2011 at 12:21 PM

Sue,
Thank you for suggesting so many ways to use video for business. Yes, I am using video for my posts for education and self branding, but I have not thought of so many ways for business.
Linda
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Sue September 17, 2011 at 1:09 PM

Linda I know you are using video too. I keep thinking of more and more ways business can use it. It is very exciting really.

Take care

Sue

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Don Enck September 18, 2011 at 11:11 AM

Sue
You share a lot of great ideas for ways the a person can put video to use in their business. The possibilities are only limited by ones imagination and creativity. The business that captures this concept and moves with it will be much farther ahead of their competition. Thanks for sharing this.
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Sue September 22, 2011 at 9:23 AM

Don I keep thinking of more uses of video in business all the time. I think video allows a business to differentiate themselves from their competition.

Thanks for your comment.

Sue

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Andrew Walker September 19, 2011 at 2:14 PM

Hi there Sue. Thanks for sharing this. It’s a very nice and fresh ideas that we can all get some good use of it! Thanks a lot to you!
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Sue September 22, 2011 at 9:24 AM

Andrew thanks for your comment. I think over time more businesses will embrace video.

Sue

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Louise Steiner September 19, 2011 at 9:21 PM

Thank you Sue for sharing so many ways in which video can be used for marketing. I think many small businesses have never even thought of how to put video to work for them. Another thing many people don’t realise is that YouTube is the second most popular search engine, so having videos on YouTube is equally as important as being found on page one of Google. Great video by the way, as always.
Louise
Louise Steiner recently posted..YouTube Video Marketing – How To Make A Good YouTube Video In Five Simple Steps

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Sue September 22, 2011 at 9:26 AM

Louise I agree many businesses have not thought of video for marketing and many may consider it is more difficult than it actually is to produce video.
I was one of those people not so long ago who did not know the importance of YouTube. You raise a very good point about it here.

Thanks for the feedback on my video :-)

Sue

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Ella Martin September 19, 2011 at 10:44 PM

I’ve always wanted to try converting the contents of my site to videos because of its effectiveness. I’ve heard so much about the benefits of it like we can also target the people that prefers watching than reading. Can you suggest some good softwares that I can use to make a good video?
Ella Martin recently posted..used fire trucks

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Sue September 22, 2011 at 9:34 AM

Thanks for your comment Ella.
To make my videos I have on my blog and on YouTube I use a Flip Mino. It is a small video camera. There is software you download to edit it etc. Then I simply load onto YouTube. This camera plugs right into a USB so it is very easy to use.

For my video emails and conferencing i use WowWe. You can get a free video email account here.

Sue

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Sam from Video Conferencing September 20, 2011 at 2:01 AM

Using video in business can certainly be a successful method. Something a little more interesting visually can get a message across better than just text.

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Sue September 22, 2011 at 9:35 AM

I agree with you Sam. Video is so much more interesting than text.

Sue

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Adam Robinson from sarasota luxury homes September 22, 2011 at 3:21 PM

Sue,

You are definitely worthy to discuss this one as I see that your video here in your post has really good quality. The visual is excellent as well as the audio. Two thumbs up!

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Sue September 24, 2011 at 10:48 AM

Thanks Adam I really appreciate your feedback.

Sue

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Cheolsu September 22, 2011 at 7:13 PM

Hi Sue, This is an interesting idea. I haven;t used much of videos in my business. It is time I give it a try. Thank you!
Cheolsu recently posted..Revert to the old Facebook – Steps

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Sue September 24, 2011 at 10:54 AM

Thanks for your comment Cheolsu

I do hope you give video a try. It is such a way to really connect with people on the internet. It makes it more personal.

Sue

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Leonor Miller September 24, 2011 at 3:18 AM

I just knew that this video successful and wonderfully which is directed with so much of beauty, I feel this is something really the best video for everyone who watch this video. I really want to everyone to watch this video and learn the joy of earning and also having a plus feature of having a video.
Leonor Miller recently posted..Clavier Kinesis Freestyle Solo

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Sue September 24, 2011 at 11:05 AM

Leonor thanks for you feedback. Video is such a wonderful tool and has so many applications.

All the best.

Sue

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Pete Goumas September 27, 2011 at 4:53 AM

Hi Sue,
It is a very nice and informative post and video especially for those who are new in this field.Video is very important part of business and I think most of the readers like to watch video on topic for better understandings.
Pete Goumas recently posted..O&O Software Review

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Sue September 29, 2011 at 9:43 AM

Pete thanks for your comment and I agree with you. I personally go to YouTube now to find out how to do things I am uncertain how to do. There is always a tutorial.

Sue

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waterpearls September 27, 2011 at 4:56 AM

Hi Sue,
Great video tutorial. Video marketing is an essential part of business and all internet marketers and online business owners should follow it.Thanks for sharing this informative video with us.
waterpearls recently posted..Diamonds International Watch & Design

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Sue September 29, 2011 at 9:42 AM

Waterpearls thanks for your feedback. It sounds like we have the same view on video :-)

Take care

Sue

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jewel September 28, 2011 at 3:54 AM

It is a very nice and informative post and video especially for those who are new in this field.Its very interesting idea..
jewel recently posted..Recovering from Arizona Bankruptcy – Understanding Your Credit Score

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Sue September 29, 2011 at 9:27 AM

Thanks for your comment Jewel. I really believe that most businesses could use video.

Sue

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Ysabelle September 29, 2011 at 10:44 PM

Hello Sue, This is a very informative post and a good tutorial. I think most people will be much more interested in video because they will understand more the topic. Thanks for sharing.
Ysabelle recently posted..Ways To Improve Female Fertility

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Sue October 4, 2011 at 4:54 PM

Thanks for your comment Ysabelle. I keep thinking of more and more uses for video in business. I think everyone should try it.

Sue

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Theresa Torres from Credit Donkey October 1, 2011 at 4:13 AM

Hi Sue,
Great ideas on how to use video for business! I have a client who uses video marketing for his restaurants and it’s been working great for him. It’s really a wonderful tool because most people prefer to watch than just read walls of text as evidenced by the success of Youtube. And it seems that businesses who uses video gains more trust from their customers.
Thanks for sharing your ideas. Have a nice day!
Theresa Torres@Credit Donkey recently posted..What Makes Small Businesses Sink or Swim?

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Sue October 4, 2011 at 5:02 PM

Thanks for your comment Theresa. I am so glad your client is having success by using video in his restaurant. You are spot on I think the success of YouTube indicates how people enjoy video.
I go onto YouTube often when I need instructions on how to do something on my computer. I always find it :-)

Sue

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Allen October 5, 2011 at 1:40 PM

Another reason to use video is; it is very easy and doesn’t cost much time, compared to writing. Just hit play, talk away, upload the video and you’re done.
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Sue October 6, 2011 at 5:24 PM

Thanks Allen for that valuable comment. I am with you on that one. It takes me ages to write but when I talk I just do it :-) So yes much quicker.

Thanks for commenting.

Sue

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Tomek October 6, 2011 at 12:53 AM

Hi Sue!

Very clear and to the point post, thanks!
Tomek
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Sue October 6, 2011 at 5:26 PM

Thanks for your feedback Tomek

Cheers

Sue

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Michael from Auto Insurance Guide October 6, 2011 at 1:00 AM

Hey Sue, I’m a first timer here and I’ve been pleasantly surprised by the quality of the info you provide. I have just recently started to think about using videos on my blog. Your post inspired me to take action and i’m planning to start taking the first steps :)

Best,
Michael
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Sue October 6, 2011 at 5:59 PM

Thanks for your comment Michael. Using video on a blog makes it so much more personal and your readers can better engage with you. Just checked out your link :-)
I look forward to seeing you on video.

Sue

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buy gold bars October 6, 2011 at 7:17 AM

Wao that’s awesome, Great post as always remarkably

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Sue October 6, 2011 at 6:00 PM

Thanks Christin

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sell gold coins October 6, 2011 at 7:22 AM

wow really amazing thoughts! keep your thoughts alive

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Sue October 6, 2011 at 6:00 PM

Thanks

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Us mint coin sets October 6, 2011 at 7:23 AM

I really enjoyed your thoughts and agree wholeheartedly.

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Great article, no doubt it contributed to remarkably.

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Richie Smith October 6, 2011 at 12:50 PM

Most business now a day has greatly invest in making some video. I do believe that video marketing has a great impact in business and its very cost effective.
Richie Smith recently posted..How to win a lottery

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Sue October 6, 2011 at 6:02 PM

Richie I agree with you and I also think video marketing has a great impact. I think more businesses should use it.

Sue

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ioan October 6, 2011 at 11:00 PM

Hi Sue! Video is one of the best way to sell your products to the consumers. Because they can actually see the product. And it saves more time and money compare to direct selling. You’ve got an informative post.Bankruptcy Lawyers Phoenix Az
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Sue October 10, 2011 at 2:49 PM

Thanks for your comment ioan. I agree video is one of the best ways to sell a product,

Sue

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granite tile October 7, 2011 at 4:09 AM

Thanks for the article. Its nice to know that Actually Works.

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Sue October 10, 2011 at 4:45 PM

Thanks Chirstin

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slate tile October 7, 2011 at 4:18 AM

Thanks for sharing these Thoughts. Excellent Work

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black truffle butter October 8, 2011 at 9:34 PM

Video is very fast segment in the business.We can improve the performance of a employe by video.Because he need motivation.So we can motivate him by video.I m agree with u.I like this.

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Sue October 10, 2011 at 4:52 PM

Thanks for your comment black truffle butter ( I do not know your name). There is another use to video I had not thought of – . Motivating staff. Thank you!

Sue

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Meg from Bathroom Light October 8, 2011 at 11:06 PM

As per me I believe that video is an NATURAL attracter so it works more than any other source as we like to see through our eyes more than to read and this makes us to memorize more faster than other.

So thanks a lot for this.

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Sue October 10, 2011 at 4:52 PM

Meg thanks for your comment. I agree I think video has much more impact on what we remember than what we read.

Sue

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Great article, no doubt it contributed to remarkably

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Wao that’s awesome, Great post as always remarkably

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moving company in surrey October 11, 2011 at 9:32 AM

I really enjoyed your thoughts and agree wholeheartedly

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Sue October 17, 2011 at 10:55 AM

Thanks for your feedback Christin

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karen October 11, 2011 at 4:20 PM

This is really amazing..Thanks a lot for sharing it..Keep on posting.
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Sue October 17, 2011 at 10:56 AM

Thanks for your feedback Karen.

Sue

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Trishia October 11, 2011 at 10:22 PM

I am planning to start a new business now.. You have such a nice video! Excellent Job! Thanks for posting!
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Sue October 17, 2011 at 10:57 AM

Thanks for your comment Trishia. All the best with your new business.

Sue

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Great article, no doubt it contributed to remarkably

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Smith October 15, 2011 at 10:35 PM

Well, I must appreciate your hard work for putting up this great post. Keep up the good work.
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Sue October 17, 2011 at 11:25 AM

Thanks for your comment Steve.

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Wella M. October 17, 2011 at 11:56 PM

Nowadays, video technologies is one of the great business in our country. Youre video will encourage a lot of people to use it. Great post!
Wella M. recently posted..Trying To Get Pregnant Tips

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Sue October 19, 2011 at 2:19 PM

Thanks for your comment and feedback Wella. I think we will see many more people using video in the future.

Sue

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alberta movers November 16, 2011 at 8:07 AM

I always follow your blog site. Would like to thank all the authors I wish you success

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Sue November 19, 2011 at 4:29 PM

Thanks for your feedback Christin and for being a supporter of my blog. You know right now I am the only author :-)

Sue

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Kaz November 23, 2011 at 4:23 PM

hello, i just wanna say i totally agree with everything you have said. it is the easiest and fastest way for growing business.
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Sue November 26, 2011 at 4:39 PM

Thanks for your comment Kaz. Are you using video in your business?

Sue

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Marcella December 1, 2011 at 10:11 PM

hi there Sue, i have never tried using video in my business yet, but would love to try your advice. i think it’s gonna be awesome.
Marcella recently posted..What are the Health Risks Associated with Black Mould?

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Sue December 3, 2011 at 2:10 PM

Thanks for commenting Marcella. I hope you do try video in your business. Let me know how it goes.

Sue

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mobile service December 10, 2011 at 9:49 PM

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Sue December 17, 2011 at 6:16 PM

Hi mobile service. Thanks for your comment. Please leave your name next time so I can address you properly.

Sue

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Video Over IP December 12, 2011 at 9:25 PM

There is very importance of video in business for sharing to each other.So this very informative post to establish the business.Thanks for this information.

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Sue December 17, 2011 at 6:20 PM

You are welcome.

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