The Vision for Your Business

First up let me ask you … do you have a vision for your business?

If you do can you clearly and quickly articulate it?

You would be surprised how many people or businesses do not have a vision and if they do it is sort of muddled in their head.

The Vison

The vision for your business should be something you can clearly articulate

I have seen businesses that have a Vision Statement that was carefully crafted (perhaps with the help of a business coach) but no one can articulate it and therefore there is no “buy in” from the team.  I have witnessed this even when the vision statement is hanging on a wall in a business.

I have been both the business owner without a clear vision in the past and I have worked as a business coach and helped people become clear about their vision.

I am passionate about this subject as it was when we became very clear about the vision of our business and enrolled our team in it that our business success increased dramatically.

Crafting the vision for your business

The vision for your business should be precise and easy for you to articulate. It should include a target and be measurable but at the same time endless.  The vision should inspire you and be the framework for your planning.  It is your dreams and aspirations for your business.

A vision when you are starting out

If you are just starting out in your business and do not have a team as yet then you still need a vision for your business. It is what will inspire you and remind you of what you are aiming to build.

The Vision and Team

It does not matter if you are building a conventional business with a team, a network marketing business or working with affiliates.

You need to be able to articulate your vision to enroll your team in it. It is your vision that will inspire others to join you.

People follow people with a vision.

People with vision are exciting to be around.

I share some of my experience here in this video.

As I said in the video often our vision starts out about ourselves and then frequently expands and becomes about others and contribution. Bill Gates is a perfect example.

As I also mentioned I joined Empower Network because of the strong vision of David Wood and the company.

I have written more on my blog here.  The Vision Started in a Hotel Room and is Spreading  

The actual vision David Wood has it to create 100 new millionaires a year. Simple – measurable – and time driven but endless.

The Vision for your business – in closing…

Do you have a vision for your business?

If so have you committed it to a vision statement?

Have you enrolled your team in it?

If you would like to I am sure others would love to hear the vision for your business.

Make it a great day.






Sue Price

Skype: sueprice


Click here to work with me personally

24 thoughts on “The Vision for Your Business

  1. Lorraine Reguly

    I don’t have a vision statement, other than Wording Well, which is my logo and pretty much says it all. Of course, on my homepage of my website, I do state what my blog is about. Does that count?

    1. Sue Price Post author

      Hi Lorraine

      I think the most important things is to have a vision for your business. I think then putting it in writing is a good thing to do. If what the homepage of your blog is about is also the vision you have for your business then it does count. Only you will know that.

      Thanks for your comment Lorraine.


  2. Sylviane Nuccio

    Hi Sue,

    Well, thank you so much for the reminder here.

    Do you know that during my coaching certification course I learned how to write mission statements for my clients? So, my first practice at that was Adrienne 🙂 I wrote her mission statement which she said she loved, and later on she made it even more specific to what she really want.

    Having a mission statements are very important, and we should take as much time as we need to write it, over days or weeks, maybe, until it sounds perfect. We should also read it out loud at least once a day, two is better.

    Thanks you for this super good reminder for me, to write about this.
    Sylviane Nuccio recently posted..Are You Looking For Answers About Your Future In The Wrong Place?My Profile

    1. Sue Price Post author

      Hi Sylviane,

      I was taught that vision and mission are different – as in vision statements and mission statements for business.

      As I understand it
      A Vision statement outlines WHERE you want to be. It is what we want to get.
      A Mission statement talks about HOW you will get to where you want to be. It is what we will give to be there.

      They are my distinctions but both are necessary.

      Looking forward to seeing what you write about Mission Statements. 🙂

      Thanks for your comment Sylviane.

      Have a great rest of your weekend.


  3. Ron Killian

    Fantastic topic Sue!

    Probably why I’ve been flopping around lately, I am not clear enough with my business vision. A good wake up call.

    Course I am not the only one, I see so many others go from one thing to another without a clear road.
    Ron Killian recently posted..Profitable Blogging BlueprintMy Profile

    1. Sue Price Post author

      Hi Ron

      I think there are more businesses that are not clear than those who are. Even businesses that have been established for some time often are not clear where they are going. It is worth doing it and I am sure you will stop flopping around. I can assure you I have been there too.

      Thanks for your comment Ron. Have a good day.


  4. donna merrill

    Hi Sue,

    I can honestly say that I came into the internet world with a clear vision. Mine was to be a forerunner for my clients. Some were stuck in a job they didn’t like, lots of women wanted to be home with their children instead of the long commute and many hours spent in the corporate world. Others, wanted to keep their day jobs, but were so creative they wanted have an outlet online to sell their stuff.

    My vision was to help them. So, I came online years ago with an affiliate product that taught me many how-to’s. Today…I’m still helping and I do believe that putting others’ first is the main reason why I do what I do.

    Vision has to be clear. I’ve heard Dave Wood’s talk about how he wanted to create 100 new millionaires. I love to hear Dave because he does come from an honest place and he created his company to help others. Although I’m not part of it, I do encourage others that come to me asking if it is a “fit” for them.

    I know many that have joined from a few years ago, and see their progress. I still stay in touch with them and every time they make a step forward, I’m delighted. This ties in with vision. The reality is that not everyone who comes to me to start their own business has different needs. Keeping abreast of what Dave is doing is important to me because it can be a perfect fit for those I meet along my journey.

    Putting others first! I can direct them to their “fit” in the industry. It is not about the money at all. Deep down I believe that when I do what I do with my vision, prosperity will follow me.

    Make sense? lol I know I rambled on this one.
    donna merrill recently posted..Engagement BloggingMy Profile

    1. Sue Price Post author

      Hi Donna

      I can see by the length of your comment you know the topic and are passionate about it 🙂

      It is great you were so crystal clear in your vision when you came online. I also get you are about other people which is awesome. Being the forerunner for your clients is awesome. I sure did not have the clarity you had when I first started. I had a vision of the freedom of working online but it was very sketchy in my mind.

      Dave is clear on his vision and EN is a great company but it is not for everyone. I understand exactly how you feel and that you can assist people decide if they want to try it or not.

      I think if people are not into personal development then they will not last in EN. I know some who have left because they do not like that.

      I agree with you 100% Donna when you put others first and serve them in business of course the money follows.

      Thanks again for your very awesome comment.

      Enjoy your Sunday.


  5. Adrienne

    Hi Sue,

    So Sylviane shared with you that she wrote a mission statement for me but I call it my vision statement. I have tweaked it more and gotten it exactly how I want. So it’s really more about my life but my business is very detailed in this as well. I’m sure if you or someone else would look at it you wouldn’t think it’s a detailed as it should be but I think it suits my purpose.

    At least I have one right! I know where I’m headed this year at least but I’m hoping that with each new accomplishment that I’ll have an even clearer vision as to where I want to head next.

    Adrienne recently posted..Thankful Thursday: Influencers, Blogging Tips, Automate, Google, ResultsMy Profile

    1. Sue Price Post author

      Hi Adrienne

      I just responded to Sylviane as to how I understand the difference between Vision and Mission statements. There is a ton of stuff on the internet about them but this is what I said to Sylviane.

      A Vision statement outlines WHERE you want to be. It is what we want to get.
      A Mission statement talks about HOW you will get to where you want to be. It is what we will give to be there.

      It does not have to be detailed so I am sure you is okay.

      When I was doing corporate coaching we used to help business owners do their Vision Statement, Mission Statement and a Values Statement. Later when I worked with the events company I introduced a recruiting procedure. It included applicants reading those 3 and seeing if they were aligned to them.

      Your vision sounds like it is evolving and that is okay too 🙂

      Thanks for your comment here Adrienne. Enjoy the rest of your weekend.


      Maybe you have a mixture of both?

    1. Sue Price Post author

      Hi Terungwa

      I agree that businesses will not move too far without knowing where they are going. It is surprising though how many people in business cannot articulate it very well.

      You too have a great day Terungwa and thanks for your comment here.


  6. Arleen

    My vision was to start my own business someday. I gave up a very lucrative real estate business. I just wanted to do it on my own. It has worked. I decided to start a promotional products on the internet which at the time very few were doing. That was back in the early nineties. Well thins have changed and I guess others decided to make it their vision as well. Like everything I am looking into how to reinvent myself. I do have a plan I am working on which will be different from my competitors. It is still in the baby stage.

    1. Sue Price Post author

      Hi Arleen

      Good on you for giving up a lucrative career to follow your dream. And also it is excellent you have been successful. When we choose a niche that is unique it does not take others long to follow. It is about reinventing yourself as you are doing and staying ahead of the pack.

      Thanks for your comment there Arleen.


  7. harish

    Hi sue,
    Every one must have clear vision on what they are doing for business improvement.any business it may be the peson eho manges that business must have clear idea how his business will goes and what are the important steps those should be followed by the company to achieve its goals.if we talk about a blogger,he must have vision about who are the targeted people those reads his posts regularly ,keeping that in mind he should update his blog by posting useful articles to the regular visitors. by this traffic to his blog will also get increased .thank you for such a great post sue.
    harish recently posted..How to unlock Idea NetsetterMy Profile

    1. Sue Price Post author

      Hi Harish

      You are spot on this applies to any business and also to bloggers. I think when many bloggers start out they do not get as clear on who they are targeting s they should. I know I was a little vague about my target market.

      Thanks for your comment here Harish.

      Have a successful week.


  8. Dylann

    My brother has been trying to come up with a business venture and he was finding it hard to come up with one. He just couldn’t come up with something he can see himself doing. This lack of vision can really be a hindrance towards success. This is a great tip you have, Sue. Keep it up!
    Dylann recently posted..10 Personal Budgeting TipsMy Profile

    1. Sue Price Post author

      Hi Dylann

      Suggest to your brother that he writes down the things he loves to do and the things he is good at. That is always a good start. Of course then we need to know there is a market for whatever we come up with but he needs to start somewhere.

      Thanks for your comment here Dylann.


  9. Di

    Hi Sue,

    Great reminder thank you

    For my Im passionate about clarity generally and love, love, love being clear and become quite agitated when Im not clear. As you have said a few times it takes time to create a vision and then for it to settle, then for it to manifest itself.
    Im involved in two companies that have extraordinary clear vision, of course you have mentioned Daves’ vision in creating 100 millionaires a year….. imagine the good that, that is going to do for the planet. The other company is to eradicate hunger by 2020, one that is again doing so much good work and benefiting more people than we would normally imagine. Both visions are for the people and so much bigger that the vision holder/s. Very inspiring, and I find, very humbling to be involved in both companies.
    I realised last weekend that I have very clear goals and a very clear mission but my vision is not as clear I like it to be. It is too long for me which shows that Im not clear as I like to be. Your reminder post is very timely for me
    Thanks Sue
    Di recently posted..bali travel blogMy Profile

    1. Sue Price Post author

      Hi Di

      At least you have clear goals a mission and that is a good start. Even David Wood’s vision has evolved since the start of Empower. He started it to have a company that paid it’s people more than the rest of the network marketing industry and I have heard him upgrade his vision over the time.

      You are involved with two great companies Di and two awesome visions and yes so much bigger than the vision holders.

      Thanks for your comment here Di.


  10. Sherman Smith

    Hey Sue,

    Although I had a vision back in 2008 when I started doing network marketing, my true vision really came to me 2 years later when I started doing online marketing. I say my true vision because it still applies to me today. It actually become much clearer to me last year when I got out of network marketing and focus more on affiliate marketing. I love being that “lone wolf” in business and this is the avenue I want to take in order to materialize my vision! Thanks for this reminder Sue! Visions definitely help you keep going no matter what trials and tribulations you go through!
    Sherman Smith recently posted..Why You’re Not Generating Traffic From Your Target MarketMy Profile

    1. Sue Price Post author

      Hi Sherman,

      I think for many of us our vision changes for our business over time until we become very clear.

      If you love being a lone wolf then Network Marketing would not be a good fit long term so great your realized that. I think we have to do what is right for us.

      Thanks for your comment here Sherman.

      Have a good rest of your week.


  11. Ravi Chahar

    Hi Sue,

    Yes, when we set up any business then it’s really important to have a vision for that. As how to spread the business we are going to start? Is there any way by which we can achieve our goal?
    The main thing to focus on is the topic, main motto for setting up any business.
    I used to think about my work. Why I am blogging? What is the need to be an entrepreneur? I don’t have much experience, trying to work upon that.

    Thanks for such a wonderful post.:)
    Enjoy the weekend.

    Ravi Chahar recently posted..Simple Steps To Install WordPress Plugins For BeginnersMy Profile

    1. Sue Price Post author

      Hi Ravi

      Yes we need a vision and then of course we need a plan to achieve that vision. If you are new to your own business then it will take some time for you to gain the experience. Just remember everyone was new once. Everyone started with no experience.

      Thanks for your comment Ravi. I hope your week has started well. Enjoy.