Do you use storytelling in your online business?
Here in Australia we recently concluded The Voice Australia for 2013. If you are not familiar with The Voice it is a reality show with 4 coaches and they each have a team of people competing to be “the voice” in Australia. I know there is a version in the USA but not sure where else it runs.
I listened to the coaches, especially Joel Madden and Seal, encouraging their teams to “use their story to connect with the audience”. I also remember hearing Keith Urban say it last year. That musicians use storytelling to connect.
When I was listening to these guys my mind kept wandering to blogging and how bloggers use stories.
The more I thought about it the more I thought it is not just bloggers………… it is in all aspects of online marketing.
I share my thoughts on storytelling here on this short video.
Do you agree with me?
If you are not familiar with the blogger I mentioned you can find her here at Adrienne Smith.net go over there and you will see what I mean. If you do know Adrienne I know you will agree with me. She is a master at weaving stories into her posts.
Storytelling in songs
We remember stories and we connect with them. In music I mentioned Harry Chapin. His song “Cat’s in the Cradle” made a deep impression with many of us and long after Harry’s death his lyrics live on.
Storytelling in your online business
In my video I also mentioned video marketing. That of course is where we can really connect and tell our story.
I am sure you are familiar with the saying “facts tell and stories sell”. I have heard this said throughout my career and long before the internet existed. Over the years I have observed top sales people in various professions achieve amazing results because they had mastered the art of storytelling.
Think about this … If storytelling worked in the business world before the internet it makes sense that it is even more important now. In the old business model pre the internet we had face to face meeting. We therefore could much more easily get a feel for someone and get to know like and trust them… or not!
As online marketers we need to find a way to connect with our audience and have them know like and trust us. Stories play a big part in doing that.
Do you use storytelling in your online business? Please leave me a comment below and let us know how you use it or what you think.
If you found this post and video of value please share it on social media.
Make it a great day.