Pro Blog Academy – Module 4

Pro Blog Academy – Module 4

Pro Blog Academy – Module 4 is the final module in Ray Higdon’s course and it is titled “Converting your traffic”.  This module of Pro Blog Academy covers:

  • How to get more opt ins from people who visit your site
  • How to talk to your leads via email and phone
  • How to sell and get people to take directions through your emails
  • How marketing can dictate your results (online branding)

Before we dive in here this is the final post in this series of Pro Blog Academy so if you have not read my earlier posts please do that first so this is relevant to you.  You can find them here:

So now to Pro Blog Academy module 4….

Pro Blog Academy

Pro Blog Academy – How to get more opt ins from people who visit your site

Have a great give away to entice people to opt in. Ray suggests we think of something  that people will feel they just have to have!   People are reluctant to give up their email list so it needs to be good. Ray changes his regularly.  Think of something that does not have the person thinking they’ll get bombarded with emails.

Pro Blog Academy – Some bad examples of opt ins are:

  • Join my newsletter
  • Join my list
  • Join my newsfeed

All of these do nothing  to suggest value to the visitor and they suggest they’ll get emails for life !

Pro Blog Academy – Good opt in ideas

  • 7 easy to use online places to locate more real estate buyers, or places to list property
  • Step by step blueprint to get your book published
  • How to sneakily get an extra 10 leads a day everyday

Of course make your opt in relevant to your target prospect.  On your opt in include phone number as an option.

Pro Blog Academy – How to talk to your leads via email and phone

  • Phone – Call them if they leave a phone number.  Call and listen. Ray reminded us we do not get paid to blog we get paid when we make sales. Once you have listened to them you can pitch them what they’re looking for.

Sales and leads are more important than traffic!

  • Email – be careful of auto responders. If you are blogging 2 – 7 times a week watch what else you are sending in the way of emails.    Give value, value, value.    Have one major direction you want them to take.

Pro Blog Academy – How to sell and get people to take directions through your emails

Pro Blog  Academy teaches us Two ways to get people to take action are;

  1. In the email that sends your blog link to your list ask them if they learned something to leave a comment
  2. In the blog – say something like “if you want a more thorough example enter your name to download   xxxx”

Ray’s advice when emailing is always talk to the person as an individual not as if you are emailing a group.

Pro Blog Academy – Some deadly sins in emails

  •  Cc ing a list of people – never, ever do it (but I am sure you know that)
  • When prospecting do no send unsolicited links
  • Do not use hype!

Pro Blog Academy -How marketing can dictate your results
Your marketing will dictate the type of person you attract.
If you want a high end client understand what they want.
If you are marketing for the lower end don’t expect too much.

Branding your self

Pro Blog Academy

  • People do not follow companies – they follow people. Brand yourself!  (I know this is true as I have joined my current company because of the person I signed up with).
  • Your blog should have a picture of you on it.
  • Share cool experiences if you have some to share.
  • Remembers stories sell!
  • Your blog is an asset so put the effort into it.
  • Get exposure and build your brand

Think about who you can work with or bring value to in your industry that will get you exposure. Ray used this one to help him get the fast success he has had in his business.

And that wraps up Pro Blog Academy – Module 4 and the  Pro Blog Academy course. I hope you have found value in my summaries. If you have please leave me a comment and share this with your friends. You can get on the VIP notification list when Pro Blog Academy re-opens.

To you success!

Sue Price

P.S. If You Don’t Have a Step-By-Step Blueprint For Generating More Leads, Check This Out (Unless You Already Have Too Many)

Click here for Instant Access

36 thoughts on “Pro Blog Academy – Module 4

    1. Sue Post author

      Thanks for your comment Jessica. I agree with you that people follow people 🙂


  1. Marsha

    Hello There. I found your blog using msn. This is a
    very well written article. I will make sure to bookmark it and
    come back to read more of your useful info. Thanks for the post.
    I will definitely comeback.
    Marsha recently posted..Government Auto AuctionMy Profile

    1. Sue Post author

      Thanks for finding me Marsha and for your comment. I hope to see you back here.


  2. Sylviane Nuccio

    Hi Sue,

    Thank you for this fourth and final review. I think that branding yourself is probably “the most” important thing one needs to do when starting any online business, no matter what that business may be. And that makes sense when we know that it’s also based on relationship building, and who builds relationships? Well, people do, not companies, right?

    Thanks again for this review album, Sue 🙂
    Sylviane Nuccio recently posted..Five Blogging Lessons I Learned From A Mother BirdMy Profile

    1. Sue Post author

      Hi Sylviane
      Yes I agree with you that branding is so important. Ray does it so well. I have loved the course. I now can dive into all the bonuses that came with it. 🙂

      Thanks for following this series with me Sylviane, I appreciate it.


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  5. Adrienne

    Ah, the end is already here. What a great review you did of this Sue.

    You know I bought the course and I think it’s well worth the investment because of not only what Ray shared but his input, examples and bonuses as well. I mean why not learn how to have massive success with your blog from someone who is doing exactly that!

    Thank you so much for sharing all of this with your readers. I hope they benefited from it and are excited about getting their hands on this product.

    Enjoy this review and you enjoy what’s left of your week. Speak soon.

    Adrienne recently posted..What Are You ThinkingMy Profile

    1. Sue Post author

      Hi Adrienne

      It actually feels strange to have finished this one. I know we have webinars to go and I still have some of the learning to implement (like an offer!!!). I love yours.

      Thanks for dropping by again Adrienne and have a great weekend.


    1. Sue Post author

      Hi Steve

      Thanks for your comment. It is great value. The course alone is good value but I was also lucky enough to get a heap of bonuses with it.

      Have a great weekend


    1. Sue Post author

      Hi Barbara

      Thanks for your feedback and glad you have enjoyed reading this series. I certainly enjoyed the course.

      Take care


  6. Allie

    Oh my goodness! Impressive article dude! Thank you, However I am experiencing issues
    with your RSS. I don’t understand the reason why I cannot subscribe to it. Is there anybody else having identical RSS issues? Anyone who knows the solution will you kindly respond? Thanks!!
    Allie recently posted..ihouse websiteMy Profile

    1. Sue Post author

      Hi Allie

      My RSS looks okay from my end so I will be interested to see what others say.


  7. Penney

    Heya i’m for the first time here. I came across this board and I in finding It really useful & it helped me out much. I’m hoping to offer one thing back and aid others such as you helped me.
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  8. Alex Peskou

    After reading the fourth module had to go back to the first three :). In fact, logical things, but most of these things can take a long time if learn it yourself.
    Thank you for publishing!

    1. Sue Post author

      Hi Alex

      Thanks for finding me and for visiting my earlier articles 🙂

      Yes most of the content is common sense but takes time to implement.

      Have a good day


    1. Sue Post author

      Hi Julia

      I found them helpful so I hope you do too. Thanks for dropping by.


    1. Sue Post author

      Hi Melissa

      It is of course common sense people follow people but the way some people behave online I think they may be neglecting that fact! 🙂

      Thanks for your comment.


  9. Corey

    My brother suggested I might like this blog. He was totally right.
    This post actually made my day. You can not imagine just how much time I
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    1. Sue Post author

      Hi Mariella

      Thanks for your comment. I agree with you that people like to know who is behind a website. I find it strange when there is no evidence on a site as to the author is.

      Have a good week


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