Pro Blog Academy – Module 2

Pro Blog Academy – Module 2

This is my second post in my review of Pro Blog Academy; Ray Higdon’s new course. If you missed my review of Module 1 you can read it here at Pro Blog Academy – Module 1.

Pro Blog Academy

This second module in Pro Blog Academy  is on content creation – in fact “Becoming a Content Creation Machine”. Now isn’t that something every blogger aspires to become?  So let’s look at what Ray teaches us in this module.

Before Ray dives into content creation he covers how he created his online brand.  For those of you that have followed Ray Higdon you will know he is very consistent at blogging. So it is no surprise he names that as the first factor in his success.  Here is what he says contributed to his achievements online;

  • Consistency – Ray  blogs 5 to 7 times a week and has a daily routine he follows.
  • He got in the heads of his target prospects by asking himself – “what do they struggle with, what do they want, what do I solve”.
  • He has a content creation and syndication process.

Pro Blog Academy  –  Now let’s look at his suggested 3 methods to Create Content

  1. Existing and new training. Ray suggested we look at our book shelves and pick 3 books in our niche and blog about them. He says we have hundreds of blog posts in our book shelves. I know I do and have used a couple of them to blog about in the past. And of course what I am doing now? – training and I am blogging about it. Hey and it makes me really pay attention to what I am learning!
  2. Ask people – do live presentations or webinars and ask people what their number one question is about and use their questions for blog titles. Ray gave an example from a  recent presentation he did where he asked people what their number one question was about online marketing. Great idea don’t you think?
  3.  Barnes and Noble – now if you are like me and do not live in the USA then going to a Barnes and Noble is not going to be an option so pick a book store or library near you.  Go to the store and pick 3 to 6 books on self-improvement,  leadership, sales, or whatever applies to your niche.  Go through the books and look for lists and turn these into blog posts. Ray also leaves drop cards in the books (smart marketing). Also of course he suggests we use our Amazon affiliate link in our posts.

Pro Blog Academy – Ray then gave some suggestions on some ways to create content and get paid for it.  These included:

  •  Charge a small amount to attend a webinar and record it and then you have a recording you can use on your blog. He also explains how to justify using the information people have paid for by saying the people at the live presentation were able to ask questions.
  • Do a live presentation along the same concept as with the webinar.
  • Do something technical that you charge someone for and record it (definitely not for me but may be for some of you).

Ray suggested  that we RECORD EVERYTHING!

Pro Blog Academy  – How to SEO each blog post

Ray briefly covers Keyword research. He is not a technical dude so it is pretty brief. Music to my ears as I am not at all technical and love to see someone can succeed without it!!  Having said that  I think we all understand the importance of keyword research.

Ray uses Market Samurai for some of his posts and uses SEO Pressor (which he calls his”little watch dog”).

He reviews a blog post he had recently written and the formatting of it.  I learned a few things I am not doing.

Pro Blog Academy – Overcoming the credibility factor when starting out was the next topic in this module.
Many of us ask ourselves who will listen to us when we are starting out online. Ray suggests that if we are truly solving people’s problems then it does not matter. Marketing is the solving of problems!

Pro Blog Academy Homework
Of course we have homework and I am doing some of mine right now by writing about this module 🙂 If you are interesting in purchasing Pro Blog Academy when it re-opens you can get on the VIP notification list. Here is my affiliate link Pro Blog Academy.

I hope you enjoyed my summary of this module in Pro Blog Academy and if you did please share it with your friends. Please leave me your comments below.

Sue Price

P.S.  If You Don’t Have a Step-By-Step Blueprint For Generating More Leads, Check This Out (Unless You Already Have Too Many)
Click here for Instant Access

30 thoughts on “Pro Blog Academy – Module 2

  1. Kent

    Does your site have a contact page? I’m having trouble locating it but, I’d like to shoot you an e-mail. I’ve got some recommendations for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it expand over time.
    Kent recently posted..novelty diploma blogMy Profile

    1. Sue Post author

      Hi Kent
      Thanks for leaving a comment. Yes I do have a contact page there is a tab at the top. Just send me a message there.


  2. Betsey

    That is really attention-grabbing, You’re an excessively professional blogger. I’ve joined your rss feed and stay up for looking for extra of your wonderful post. Additionally, I’ve shared your website in my social networks
    Betsey recently posted..diplomas from nd-centerMy Profile

  3. Sylviane Nuccio

    Hi Sue,

    Love those tips.

    Well, I am happy to say that I already thought of the bookshelves. I’ve done that many times. Written blog posts or Squidoo lenses based on some good old French books that I know no one has heard of, which makes it even better.

    When I first stated with my online biz I ate up personal development books like chocolate bouchees :: That’s how my personal development “career” started.

    Thank you for sharing those fantastic tips, Sue 🙂
    Sylviane Nuccio recently posted..The Three Main Components Of A Converting Sales PageMy Profile

  4. Louanne

    Greate post. Keep posting such kind of info on your page.

    Im really impressed by your blog.
    Thanks for sharing your thoughts about Pro Blog Academy.
    Louanne recently posted..clickMy Profile

  5. Adrienne

    These are fabulous ideas that Ray shared in this module Sue. Luckily I had already known about all of these avenues even if I haven’t applied some of them. But it’s a great way to get ideas right.

    I’ve written a few posts around some books I’ve read and on the last post I wrote one of the authors actually stopped by and commented. Wow, how cool is that but it was such a great read and knew it would help so many people with what they were needing at the moment.

    Thanks for giving us the scoop and for anyone who has not gotten Ray’s course yet I sure hope they’ll consider getting it now! To have him walk us through everything plus the Q&A sessions, hey you can’t beat those.

    Great share Sue, thanks.

    Adrienne recently posted..Why I Joined Numis NetworkMy Profile

  6. Josie

    Have you ever considered about including a little bit more than just
    your articles? I mean, what you say is valuable and all.
    But think of if you added some great pictures or
    video clips to give your posts more, “pop”! Your content is excellent but with pics and videos, this site could definitely be one of the most beneficial in its field. Wonderful blog!
    Josie recently posted..price for used carMy Profile

    1. Sue Post author

      Hello Josie

      I have videos in quite a few of my posts. Just have not done any recently. I generally have some pictures but maybe could use more.
      Thanks for your feedback.


  7. Aileen

    Usually I do not learn article on blogs, however I would like to
    say that this write-up very compelled me to try and do so!
    Your writing taste has been amazed me. Thank you, very great post.
    Aileen recently posted..seoMy Profile

  8. Jodie

    I do not know whether it’s just me or if perhaps everybody else encountering problems with your website. It seems like some of the written text within your content are running off the screen. Can someone else please provide feedback and let me know if this is happening to them as well? This could be a problem with my browser because I’ve had this happen before. Many thanks
    Jodie recently posted..nd-center reviewsMy Profile

    1. Sue Post author

      Hi Jodie

      I have not had anyone else tell me they were having a problem with the text. But let’s see if anyone else does.


    1. Sue Post author

      Thanks Mika
      I am pleased the information has been helpful to you. I have more to come.


  9. Deb

    I’ve been a graphic artist designer for around 10 years now. I’m just pretty new to running a blog and come across your blog post when researching design blogs. I’ve got to tell you just how empowered I am with your useful resources together with the entire good quality of your blog. I’m hoping I can create a blog site like your own and will follow your articles with great attention. Thanks a lot for the ideas mate.
    Deb recently posted..logo design newsMy Profile

    1. Sue Post author

      Hi Deb
      Thanks for your very nice feedback I really appreciate it. Let me know if you have any questions as you get started.


  10. Matt

    great put up, very informative. I ponder why the opposite experts of this sector don’t realize this. You must continue your writing. I am confident, you’ve a great readers’ base already!
    Matt recently posted..get degreeMy Profile

  11. Sung

    Hello! I know this is somewhat off-topic but
    I needed to ask. Does running a well-established website like yours take a massive
    amount work? I’m brand new to writing a blog but I do write in my diary on a daily basis. I’d like to start a blog so I can share my own experience and thoughts online. Please let me know if you have any kind of suggestions or tips for brand new aspiring bloggers. Appreciate it!
    Sung recently much is my car worthMy Profile

    1. Sue Post author

      Hello Sung
      Thanks for leaving a comment. Yes running a blog does take work. It take longer in the beginning while you are setting it up and learning. Once you get into the swing of it it becomes easier. Of course it also depends on how often you blog and how many comments there are. Given you write a diary each day you should adapt to it as you have a good habit.

      If you are starting to blog it is a good idea to get a coach or mentor. I did an online course when I started. Visit other blogs too and learn from people. Let me know if you have any more questions.


  12. Carol Lynn

    All great stuff, and that’s why Ray is successful and teaching it to others! Sometimes “creating content” is the biggest hangup for people. They think it’s going to be so hard but in just the few examples you gave there is almost an endless supply of blog ideas. I often pick ideas out of books, or even from other blogs and websites. Once you have an idea all you have to do is put your own spin on it. Sounds like some great practical advice in this course. I’m really glad you’re finding a lot of useful info in it.
    Carol Lynn recently posted..Email Marketing In The Dead Zone: Are You Training Your List To Ignore You?My Profile

    1. Sue Post author

      Hi Carol
      I agree that Ray’s stuff is great. I too have blogged from books. Usually when I am stuck I find a book. Quite often then the contents trigger other ideas.
      I also find if I am blogging more regularly someone content flows better.

      Thanks for dropping by here Carol.


  13. Donna Merrill

    Hi Sue,

    You gave us valuable lessons here. Sharing your knowledge that Ray is teaching you is one of the best ways to become a leader. Not everyone follows him, but this man really knows business.

    Blogging a few times a week is awesome…if one has the time. But making that time is a very important thing. You have given me food for thought here.

    The part about books is fantastic. You can get so much content for your blog from several books that you purchase. I usually use Google Alerts to get my information sometimes when I’m stuck.

    What I really like in this training is to ask people what they want to know. This does make it easier for the blogger. Sometimes we have so much information in our heads, that we forget where we started and how many people need those answers.

    Awesome have inspired me. Thank you,
    Donna Merrill recently posted..The 80/20 RuleMy Profile

    1. Sue Post author

      Hi Donna

      Ray is a great businessman and he has been able to transfer his offline skills online fairly quickly.

      I do intend to blog more frequently than I have been but I know right now I will not get to daily.

      Thanks for the tip on using Google Alerts. That is a great idea.

      I have really enjoyed the course and blogging about it. Thanks for your comment Donna. I appreciate it.


  14. Carolyn

    Hi Sue, this is a great recap. I have read about the Academy on Adrienne’s blog and have wondered why it was so compelling. You have given some great ideas here, are you considering implementing any of these?

    I wish you much success, Sue!
    Carolyn recently posted..Hands-On with the Microsoft SurfaceMy Profile

    1. Sue Post author

      Hi Carolyn

      Thanks for your comment. The course has been great and yes I am going to be implementing a lot of Ray’s ideas. I am working my way through them now.

      Thanks for you wishes and for dropping by