Effective communication online means remembering you are communicating globally when you put anything online.
A friend of mine Donna Merrill wrote a post last week called Talking to the World.
Please check it out as Donna reminds readers of the differences we need to be mindful of when communicating.
Donna’s post was the catalyst for me shooting a video which I share here.
I share my thoughts as an Australian where we are a day ahead of most of the world and have opposite seasons.
As I write this it is 4 PM Monday where I live, it is 11 PM Sunday in Los Angeles, it is 2 AM Monday in New York and it is 7 AM Monday in London. Of course there are a whole lot of other time zones around the globe. If I started writing by saying “good afternoon” it would be lost on most of the world.
When I see people showing photos of their yards covered in snow in January in North America we are usually facing heat waves here. Now I keep seeing people in their little tank tops while I am rugged up. 🙂 It is great we share what is happening in our lives but we need to be mindful of the differences around the globe.
I love that social media has made is so easy for us to share and learn about our different cultures and seasons.
With this comes a need for awareness when we communicate so that we respect and include others.
Effective Communication in Marketing “down under”
Australia and New Zealand are very tiny populations in the scheme of the world however we are countries many marketers target.
If you are a marketer who includes us in your demographics acknowledging us goes a long way.
Many authors have tested the market with a new book in Australia and New Zealand before they take it global.
Robert Kiyosaki’s book Rich Dad Poor Dad was a best seller here in Australia before it became one in the USA and subsequently around the globe.
I am not sure if it is because of our isolation but most Australians and New Zealanders like to travel.
Effective Communication online is about embracing the world as a Global Village
The internet has changed how we do business. Boarders are no longer the barriers they were.
We now see people traveling the globe and running their business from a laptop.
That laptop lifestyle that so many aspire to is a reality for those who want to take it.
I have traveled to different parts of the world and plan to do much more.
For me traveling and learning about different places and cultures is something I have always loved.
If you do not want to travel and you are marketing online then at least learn what you can
about the people you connect with and remember you are communicating with a much bigger audience than where you live.
Please leave me your comments below I look forward to your thoughts on effective communication online in our global village.
Make it a great day.