Even though I started my life out as an accountant (CPA) I have always been interested in marketing.
I mean even accountants need to market their services and be clear on who their target market is. It would be just too hard to be an expert in every type of business.
What is a target market?
It really is about identifying your ideal client. Who do you want to attract as your client? Who are you targeting?
While this is important in any business in this post I am talking specifically to anyone who has a blog.
Target Market and Blogging
I was prompted to write this post after being on a Webinar today on this subject.
When I first started this blog it was to build a network marketing company I was with at the time.
I was vague about who I was targeting then because I was so caught up in learning the ropes of blogging.
About 18 months ago I did a course with Ray Higdon. He talked about really narrowing down your target market, I realized at that point I was still too broad. Ray for example writes to Network Marketers and gives tips for recruiting and other things that concern this group of people. If you are not a Network Marketer you probably do not want to read Ray’s blog. But that is okay with Ray because you are not his audience. See how it works?
How being crystal clear on your Target Market can help you come up with content
In the training today I heard a tip that may help you if you are at all unclear on your target market. It will also help if you are every stuck on what to write about.
The person teaching suggested the following exercise.
Take a sheet of paper and draw a line horizontally down the middle.
On the left write down your ideal client.
- Do it in as much detail as you possibly can
- Identify and list what they want
On the right then write a list of their problems
- Write in detail again here
- Make as big a list as you possibly can
Then for each of their problems you have a blog post with solutions.
The advice was also not to deviate from that formula with the exception for the occasional personal post so your readers know you.
If we use Ray Higdon as the example. Ray writes to Network Marketers. He would have been able to come up with a list of their challenges when he started his blog and now he listens to what people are asking about.
Can you see how this will make you very attractive to the people you are targeting? They are going to come back and read your posts each and every time.
A master at this is Adrienne Smith. She has an enormous following because she writes offering solutions to her readers. If you have not been to Adrienne’s blog I suggest you do. Many of us have learned much from Adrienne and she pretty much follows the same formula I was hearing today.
So there you have it. Get crystal clear on your target market and provide solutions for their problems.
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Make it a great day.